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03247nam a2200505 i 4500 |
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20151229145944.0 |
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ta |
| 008 |
mxs2010 mx ||||g| | 00| ||spa d |
| 020 |
|
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|a 978-607-442-630-4
|
| 035 |
|
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|a 135157
|
| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 041 |
1 |
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|a spa
|h eng
|
| 082 |
0 |
4 |
|a 659.1
|b C62
|2 21 ed
|
| 100 |
1 |
|
|a Clow, Kenneth E.
|
| 245 |
1 |
0 |
|a Publicidad, promoción y comunicación integral en marketing /
|c Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal ; revisión técnica: María de los Angeles Ramos, Moisés Cielak.
|
| 250 |
|
|
|a 4a. ed. /
|b Editor: Guillermo Dominguez Chávez.
|
| 260 |
|
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|a México :
|b Pearson Educación,
|c 2010.
|
| 300 |
|
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|a xvii, 454 p. :
|b il. ;
|c 27 cm.
|
| 500 |
|
|
|a Titulo original en inglés: Integrated advertising, promotion and marketing communications, 4th ed.
|
| 650 |
|
7 |
|a COMUNICACION EN MERCADEO
|2 LEMB
|
| 650 |
|
7 |
|a PUBLICIDAD
|2 LEMB
|
| 650 |
|
7 |
|a PROMOCION DE VENTAS
|2 LEMB
|
| 650 |
|
7 |
|a ANALISIS DE MERCADEO
|2 LEMB
|
| 700 |
1 |
|
|a Baack, Donald,
|
| 700 |
1 |
|
|a Carril Villarreal, Maria del Pilar,
|e tr.
|
| 700 |
1 |
|
|a Ramos, Maria de los Angeles,
|e rev.
|
| 700 |
1 |
|
|a Dominguez Chávez, Guillermo,
|e ed.
|
| 900 |
|
|
|b Sección de Colección General
|a BISB /
|j 11544
|t e.1
|
| 900 |
|
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|b Sección de Colección General
|a BISB /
|j 11545
|t e.2
|
| 900 |
|
|
|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 14898
|t e.3
|
| 900 |
|
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|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 14899
|t e.4
|
| 901 |
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|a LMH/MMA/agr.zm
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| 942 |
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