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120511s2007 mx ||||g| | 00| ||spa d |
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|a 978-970-10-6248-7. -- 970-10-6248-5
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|a 136872
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|a Sistema de Bibliotecas de la Universidad de Panamá
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1 |
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|a spa
|h eng
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| 082 |
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|a 658.8
|b L52
|2 21
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1 |
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|a Lehmann, Donald R.
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| 245 |
1 |
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|a Administración del producto /
|c Donald R. Lehmann, Russell S. Winer ; revisión técnica: Diana Dávila R. --
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| 250 |
|
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|a 4a. ed. --
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| 260 |
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|a México :
|b McGraw-Hill / Interamericana,
|c 2007.
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| 300 |
|
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|a xvi, 502 p. :
|b il. ;
|c 24 cm.
|
| 500 |
|
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|a Título original: Product management
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| 650 |
|
7 |
|a ADMINISTRACION DE VENTAS
|2 LEMB
|
| 650 |
|
7 |
|a MERCANCIAS-
|x ADMINISTRACION
|2 LEMB
|
| 650 |
|
7 |
|a SERVICIOS AL CLIENTE
|2 LEMB
|
| 650 |
|
7 |
|a ADMINISTRACION DE MERCADEO
|2 LEMB
|
| 700 |
1 |
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|a Winer, Russell S.,
|e coaut.
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| 700 |
1 |
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|a Dávila R., Diana,
|e rev.
|
| 901 |
|
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|a ADER/UA
|
| 900 |
|
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|b Biblioteca de Administración de Empresas y Contabilidad
|a SIBIUP /
|j 13807
|t e.1
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| 942 |
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