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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a Ries, Al
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4 |
|a Las 22 leyes inmutables de la marca :
|b Cómo convertir un producto o un servicio en una marca mundial /
|c Al Ries, Laura Ries. --
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| 260 |
|
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|a México :
|b McGraw-Hill Interamericana Editores,
|c 2001.
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| 300 |
|
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|a xi, 196 p. ;
|c 21 cm.
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| 650 |
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7 |
|a MARCAS DE FABRICA
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| 650 |
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|a MERCADEO
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|a Ries, Laura,
|e coaut.
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|b Biblioteca de Administración Pública
|a SIBIUP /
|j 339312
|t e.1
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|b Sección de Colección General
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