|
|
|
|
| LEADER |
01728nam a2200349 i 4500 |
| 007 |
ta |
| 008 |
130819s2013 mx ||||g| | 00| ||spa d |
| 020 |
|
|
|a 978-607-32-1722-4. -- 978-607-32-1723-1 (e-book)
|
| 035 |
|
|
|a 144714
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 041 |
1 |
|
|h spa
|
| 082 |
0 |
4 |
|a 658.802
|b Ar5
|2 21
|
| 100 |
1 |
|
|a Armstrong, Gary
|
| 245 |
1 |
0 |
|a Fundamentos de marketing /
|c Gary Armstrong, Philip Kotler ; traducción Astrid Mues Zepeda ; revisión técnica María Del Pilar Costal Pérez, Judith Cavazos Arroyo, Homero Aguirre Milling. --
|
| 250 |
|
|
|a 11a. ed. --
|
| 260 |
|
|
|a México :
|b Pearson Educación,
|c 2013.
|
| 300 |
|
|
|a xxx, 506 p. :
|b Il. ;
|c 28 cm.
|
| 500 |
|
|
|a Título Original : Marketing. An Introduction
|
| 650 |
|
7 |
|a MERCADEO-
|x ENSEÑANZA
|2 LEMB dig
|
| 650 |
|
7 |
|a PLANIFICACION DE MERCADEO
|2 LEMB dig
|
| 650 |
|
7 |
|a ANALISIS DE MERCADEO
|2 LEMB dig
|
| 650 |
|
7 |
|a ADMINISTRACION DE MERCADEO
|2 LEMB dig
|
| 700 |
1 |
|
|a Kotler, Philip,
|e coaut.
|
| 700 |
1 |
|
|a Mues Zepeda, Astrid
|
| 700 |
1 |
|
|a Costal Pérez, María del Pilar,
|e rev.
|
| 901 |
|
|
|a MMA / VDEG
|
| 900 |
|
|
|a SIBIUP /
|b Biblioteca de Administración de Empresas y Contabilidad
|j 21664
|t e.1
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 110510
|d 110510
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|5 0
|6 658_802000000000000_AR5
|7 0
|8 CG
|9 205829
|a 18
|b 18
|c 17
|d 2014-12-03
|l 30
|o 658.802 Ar5
|p 00058127
|r 2023-10-18
|s 2023-10-09
|t e.1
|w 2014-12-03
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_AR5
|7 0
|8 CG
|9 364098
|a 34
|b 34
|c 17
|d 2017-11-23
|o 658.802 Ar5
|p 00294636
|r 2017-11-23
|t e.1
|w 2017-11-23
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_AR5
|7 0
|8 CP
|9 391506
|a 26
|b 26
|c 17
|d 2019-06-27
|e compra
|g 45.03
|o 658.802 Ar5
|p 00260714
|r 2019-06-27
|t e.1
|w 2019-06-27
|y BK
|