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060721s2005 pan ||||g| | 00| ||spa d |
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|a 106569
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|h spa
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4 |
|a T 658.8343
|b C432
|2 21
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| 100 |
1 |
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|a Chichaco Z., Yoel D.
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| 245 |
1 |
4 |
|a Los comerciales televisivos y su influencia en el comportamiento de compra del consumidor panameño /
|c por Yoel D. Chichaco Z. --
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| 260 |
|
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|a Panamá :
|b CRU. Panamá Oeste,
|c 2005.
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| 300 |
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|a iii, 111 p. :
|b il. ;
|c 28 cm.
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| 650 |
|
7 |
|a PUBLICIDAD POR TELEVISION
|2 LEMB
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| 650 |
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7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB
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| 650 |
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7 |
|a PROMOCION DE VENTAS
|2 LEMB
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| 650 |
|
7 |
|a PUBLICIDAD-
|x LEGISLACION
|2 LEMB
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| 901 |
|
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|a LMH
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| 900 |
|
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|b Sección de Tesis
|a BISB /
|j 13340
|t e.1
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| 900 |
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|b Centro Regional Universitario de Panamá Oeste
|a SIBIUP /
|j 13341
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| 942 |
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|c TS
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