El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México
: McGraw-Hill Interamericana
, c1991
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| Edition: | 1a. ed |
| Subjects: |
| Physical Description: | vi, 480 p. ; 21cm. |
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| ISBN: | 968-422-879-1 |