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130901s2005 sp ||||g| | 00| ||spa d |
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|a 055869
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
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|a 658.827 K141
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| 100 |
1 |
0 |
|a Kapferer, Jean Noel
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| 245 |
1 |
0 |
|a La marca :
|b motor de la competividad de las empresas y del crecimiento de la economía / Jean Noel Kapferer, Jean-Claude Thoenig ; traducción: Ramón Taix Rodríguez M.
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| 250 |
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|a 1a. ed
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| 260 |
0 |
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|a Madrid, España
|b : McGraw-Hill/Interamericana
|c , c1991.
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| 300 |
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|a xxiv, 310 p.
|b : cuadros
|c ; 23 cm.
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| 490 |
0 |
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|a Serie McGraw-Hill de Management
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| 650 |
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4 |
|a MARCAS DE FABRICA
|2 LEMB
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| 700 |
1 |
1 |
|a Thoenig, Jean-Claude
|e , coaut.
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| 700 |
2 |
1 |
|a Rodríguez M., Ramón Taix
|e , tr.
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