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150422s1969 ag ||||| |||| 00| 0 spa d |
| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 099 |
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|a 659.1 L96e BCS
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| 100 |
1 |
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|9 172719
|a Lucas, Darrell Blaine,
|d 1902-
|
| 245 |
|
3 |
|a La efectividad publicitaria
|c / Lucas Darrell Blaine, Stewart Henderson Britt ; traducido por Beatriz Canedo Stein. --
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| 260 |
|
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|a Buenos Aires, Argentina :
|b El Ateneo,
|c ©1969.
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| 300 |
|
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|a xi, 383 p. :
|b il. ; 22 cm
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| 500 |
|
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|a Título de la obra en inglés: Measuring Advertising Effectiveness
|
| 650 |
|
7 |
|2 LEMB
|9 150947
|a PUBLICIDAD
|
| 700 |
1 |
|
|9 172721
|a Canedo Stein, Beatriz
|e tr.
|
| 700 |
1 |
|
|9 172720
|a Britt, Steuart Henderson,
|d 1907-
|e coaut.
|
| 942 |
|
|
|2 ddc
|c BK
|n 1
|
| 999 |
|
|
|c 152641
|d 152641
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|5 0
|6 659_100000000000000_L96E_BCS
|7 0
|8 CG
|9 271754
|a 23
|b 23
|c 17
|d 2015-04-23
|o 659.1 L96e BCS
|p 00088334
|r 2015-04-23
|t e.1
|w 2015-04-23
|y BK
|