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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 099 |
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|a 658.8 P932a 1997 BCS
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| 100 |
1 |
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|9 47103
|a Pride, William M.
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| 245 |
1 |
0 |
|a Marketing conceptos y estrategías
|c / William M. Pride, O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui
|
| 250 |
|
|
|a 9a. ed. --
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| 260 |
|
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|a México :
|b McGraw-Hill Interamericana,
|c @1997.
|
| 300 |
|
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|a xvi, 877 p. :
|b il. ;
|c 27 cm
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| 500 |
|
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|a Título original : Marketing : Concepts and Strategies
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| 650 |
|
7 |
|2 LEMB
|9 130300
|a MERCADOTECNIA
|
| 700 |
1 |
|
|9 107545
|a Ferrell, O.C.
|e coaut.
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|a Rosas Lopetegui, Gloria Elizabeth,
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