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150916s1996 sp ||||| |||| 00| 0 spa d |
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|a 8480862599
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 099 |
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|a 658.8 P44 BCS
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| 100 |
1 |
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|9 86178
|a Peter, J. Paul
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| 245 |
1 |
0 |
|a Administración del marketing
|b : conocimiento y habilidades
|c / J. Paul Peter, James H. Donnelly ; traducción : Andrés E. Chehade Durán. --
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| 250 |
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|a 1a. ed. --
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| 260 |
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|a Madrid :
|b Mosby-Doyma Libros : McGraw-Hill/Irwin,
|c @1996.
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| 300 |
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|a xv, 890 p. :
|b il. ;
|c 23 cm
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| 500 |
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|a Título original : Marketing Management. El la portada afuera el texto dice análisis, planes, casos, texto
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| 650 |
|
7 |
|2 LEMB
|9 130300
|a MERCADOTECNIA
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| 700 |
1 |
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|9 27567
|a Donnelly, James H.
|e coaut.
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| 700 |
1 |
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|9 117506
|a Chehade Durán, Andrés E.
|e tr.
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| 942 |
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|c BK
|n 1
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|c 161394
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|b 23
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|d 2015-09-16
|o 658.8 P44 BCS
|p 00088525
|r 2015-09-16
|t e.1
|w 2015-09-16
|y BK
|