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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a 658.8 N44 BCS
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| 100 |
1 |
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|9 184615
|a Newell, Frederick
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| 245 |
1 |
4 |
|a Las nuevas reglas del marketing
|b : use el marketing de relaciones personales y será el líder de su industria
|c / Frederick Newell ; traducción : Rosa María Rosas. --
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| 250 |
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|a 1a. ed. --
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| 260 |
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|a México, D. F. :
|b McGraw-Hill Interamericana Editores,
|c @1997.
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| 300 |
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|a xviii, 315 p. :
|b il. ;
|c 23 cm
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| 500 |
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|a Título original : The News Rules of Marketing
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| 650 |
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|2 LEMB
|9 130300
|a MERCADOTECNIA
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