|
|
|
|
| LEADER |
02237nam a22003737i 4500 |
| 003 |
PA-PaUSB |
| 005 |
20160307080416.0 |
| 007 |
ta |
| 008 |
151117s2014 mx ||||| |||| 00| 0 spa d |
| 020 |
|
|
|a 9786071511539
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 099 |
|
|
|a 658.8 K455 BCS
|
| 100 |
1 |
|
|9 122558
|a Kerin, Roger A.
|
| 245 |
1 |
0 |
|a Marketing
|c / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción: María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. --
|
| 250 |
|
|
|a 3a. ed. --
|
| 260 |
|
|
|a México, D. F. :
|b McGraw-Hill/ Interamericana Editores,
|c @2014.
|
| 300 |
|
|
|a xxxvi, 714 p. :
|b il. ;
|c 27 cm
|
| 650 |
|
7 |
|2 LEMB
|9 157579
|a PLANIFICACION DEL MERCADEO
|
| 650 |
|
7 |
|2 LEMB
|9 150367
|a MERCADEO
|x TOMA DE DECISIONES
|
| 650 |
|
7 |
|2 LEMB
|9 184315
|a ESTUDIOS DE CASOS
|
| 650 |
|
7 |
|2 LEMBDIG
|9 151152
|a MERCADEO POR INTERNET
|
| 650 |
|
7 |
|2 LEMB
|9 156476
|a ADMINISTRACION DE MERCADEO
|
| 700 |
1 |
|
|9 187314
|a Herrero Díaz, María Jesús
|e tr.
|
| 700 |
1 |
|
|9 187315
|a Martínez Suárez, Nora Natalia
|e tr.
|
| 700 |
1 |
|
|9 187312
|a Ospina Gómez, Jaime
|e coaut.
|
| 700 |
1 |
|
|9 187313
|a Pérez Moreno, Alfonso
|e coaut.
|
| 942 |
|
|
|2 ddc
|c BK
|n 1
|
| 999 |
|
|
|c 164113
|d 164113
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K455
|7 0
|8 CG
|9 289955
|a 23
|b 23
|c 17
|d 2015-11-18
|o 658.8 k455
|p 00107154
|r 2015-11-18
|t e.1
|w 2015-11-18
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K455
|7 0
|8 CG
|9 400653
|a 10
|b 10
|c 10
|d 2021-06-29
|e compra
|g 80.75
|l 0
|o 658.8 K455
|p 00352023
|r 2021-06-29
|t e.2
|w 2021-06-29
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K455
|7 0
|8 CG
|9 400654
|a 10
|b 10
|c 10
|d 2021-06-29
|e compra
|g 80.75
|l 0
|o 658.8 K455
|p 00352024
|r 2021-06-29
|t e.3
|w 2021-06-29
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K455
|7 0
|8 CG
|9 400655
|a 10
|b 10
|c 10
|d 2021-06-29
|e compra
|g 80.75
|l 0
|o 658.8 K455
|p 00352025
|r 2021-06-29
|t e.4
|w 2021-06-29
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K455
|7 0
|8 CG
|9 400656
|a 18
|b 18
|c 17
|d 2021-06-29
|e compra
|g 80.75
|l 2
|o 658.8 K455
|p 00352682
|r 2022-05-05
|s 2022-05-05
|t e.5
|w 2021-06-29
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K455
|7 0
|8 CG
|9 400657
|a 18
|b 18
|c 17
|d 2021-06-29
|e compra
|g 80.75
|l 1
|o 658.8 K455
|p 00352683
|r 2023-09-05
|s 2023-09-05
|t e.6
|w 2021-06-29
|y BK
|