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|a 968-451-394-1
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
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|a 658.8
|b G946a
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| 100 |
1 |
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|a Guiltinan, Joseph P.
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| 245 |
|
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|a Administración de marketing :
|b estrategias y programas
|c / Joseph P. Guiltinan, Gordon W. Paul
|
| 250 |
|
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|a 5a. ed.
|
| 260 |
|
|
|a Santafé de Bogotá, Colombia :
|b McGraw-Hill Interamericana,
|c 1994.
|
| 300 |
|
|
|a xxi, 576 p. :
|b il. ;
|c 21 cm.
|
| 650 |
|
7 |
|a ADMINISTRACION DE MERCADEO
|2 LEMB
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| 650 |
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|x Centro Regional Universitario de San Miguelito
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