Mercadotecnia programada : principios y aplicaciones para orientar la empresa hacia el mercado /
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Limusa ; Noriega Editores,
c1997
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| Edition: | 2a. ed. |
| Subjects: |
| Physical Description: | 661 p. : ilus. ; 20 cm. |
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| ISBN: | 968-18-5400-4 |