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|a 13:978-970-10-6670-6
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a spa
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|a 659.2
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|a Relaciones públicas :
|b profesión y práctica
|c / Dan Lattimore...[et.al] ; Pilar Mascaró Sacristán
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| 250 |
|
|
|a 1a. ed. en español
|
| 260 |
|
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|a México :
|b McGraw-Hill Interamericana Editores,
|c c2008.
|
| 300 |
|
|
|a xix, 387 p. :
|b ilus. ;
|c 27cm. +
|e CD ROM.
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| 505 |
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|a Contenido Apéndice 1: Una buena redacción Apéndice 2: discursos, Glosarios; Créditos; Indice
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| 650 |
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|a RELACIONES PUBLICAS
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| 650 |
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|a MEDIOS DE COMUNICACION DE MASAS
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| 650 |
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|a OPINION PUBLICA
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| 650 |
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|a ETICA SOCIAL
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| 650 |
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|a PERSUACION (PSICOLOGICA)
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| 700 |
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|a Lattimore, Dan
|9 127250
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| 700 |
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|a Mascaró Sacristán, Pilar
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