Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción de Rosa María Rosas Sánchez
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill/Interamericana,
c1996
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| Edition: | 6a. ed. |
| Subjects: |
| Physical Description: | xxix, 885 p, : ilus. ; 25 cm. |
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| ISBN: | 970-10-0894-4 |