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Rebiun05722189 |
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PA-PaUSB |
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20160322092758.0 |
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ta |
| 008 |
050216s1997 mx a gr 001 | spa d |
| 020 |
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|a 9586007502
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|a spa
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| 082 |
0 |
4 |
|2 21
|a 658.834
|b H31co
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| 100 |
1 |
|
|a Hawkins, Del I.
|
| 245 |
1 |
0 |
|a Comportamiento del consumidor
|b : repercusiones en la estrategia de marketing
|c / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español de Lino Santacruz, con colaboración de Enrique Bigné Alcañiz
|
| 250 |
|
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|a Primera edición en español.
|
| 260 |
|
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|a Santafé de Bogotá, Colombia :
|b McGraw-Hill Interamericana,
|c 1997.
|
| 300 |
|
|
|a xvi, 683 p. :
|b il. ;
|c 25 cm.
|
| 650 |
|
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB dig
|9 161580
|
| 650 |
|
7 |
|a CONSUMIDORES
|x ACTITUDES
|2 LEMB
|9 153080
|
| 650 |
|
7 |
|a MERCADEO
|x INVESTIGACIONES
|2 LEMB
|9 158557
|
| 650 |
|
7 |
|a PROTECCION DEL CONSUMIDOR
|2 LEMB
|9 152094
|
| 650 |
|
7 |
|a CONSUMIDORES
|2 LEMB
|9 153080
|x ESTRATEGIA Y TECNICAS
|
| 700 |
1 |
|
|a Coney, Kenneth A.
|e coaut.
|
| 700 |
1 |
|
|a Best, Roger J.
|e coaut.
|
| 700 |
1 |
|
|a Santacruz Moctezuma, Lino,
|9 109030
|e tr.
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| 942 |
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