Administración en mercadotecnia

Bibliographic Details
Main Author: Davids, Kenneth R.
Other Authors: Calvet Pérez, Ricardo (tr.)
Format: Book
Language:Spanish
Published: México : Limusa, 1988.
Edition:1a.ed.
Subjects:
Description
Item Description:Título Original: Marketing Management
Physical Description:835 p. : il. ; 23 cm.
Bibliography:Incluye: Indices
ISBN:9681818121