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170113b2005 mx ||||| |||| 00| 0 spa d |
| 020 |
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|a 9701045962
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| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 082 |
0 |
4 |
|2 21
|a 658.8
|b M341
|
| 245 |
0 |
|
|a Marketing estratégico
|c / Orville C. Walker, Harper W. Boyd, John Mullins, Jean Claude Larréché ; tr. Enrique Palos B.
|
| 250 |
|
|
|a 4 ed.
|
| 260 |
|
|
|a México :
|b McGraw-Hill Interamericana,
|c 2005.
|
| 300 |
|
|
|a 431 p. :
|b il. ;
|c 24 cm.
|
| 500 |
|
|
|a Título original: Marketing strategy: A decision-focused approach
|
| 501 |
|
|
|a Contiene: Indice de nombres, Indice
|
| 505 |
|
|
|a Incluye: CD-ROM.
|
| 650 |
|
7 |
|2 LEMB
|9 156956
|a PLANIFICACION DEL MERCADEO
|
| 650 |
|
7 |
|2 LEMB
|9 136577
|a MERCADEO
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| 700 |
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|9 197758
|a Orville C., Walker
|e coaut.
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| 700 |
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|
|9 51591
|a Boyd, hijo, Harper W.
|e coaut.
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| 700 |
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|9 125906
|a Mullins, John W.
|e coaut.
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| 700 |
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|9 8431
|a Larréche, Jean-Claude
|e coaut.
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| 700 |
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|9 97716
|a Palos Báez, Enrique,
|e tr.
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