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170208b2003 sp ||||| |||| 00| 0 spa d |
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|a 8420540110
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|2 21
|a R 658.803
|b K848
|
| 100 |
1 |
|
|9 17794
|a Kotler, Philip,
|d 1931-
|
| 245 |
1 |
4 |
|a Los 80 conceptos esenciales de marketing
|b : de la A. a la Z.
|c /Philip Kotler ; trad. Dionisio Cámara, Sergio Bilbao.
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| 260 |
|
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|a Madrid, España :
|b Prentice Hall,
|c 2003.
|
| 300 |
|
|
|a 179 p. :
|b il. ;
|c 23 cm.
|
| 490 |
0 |
|
|a (Serie ONO)
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| 500 |
|
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|a Título original : Marketing insights from A. to Z. 80 concepts every manager needs to know.
|
| 650 |
0 |
7 |
|2 LEMB
|9 136577
|a MERCADEO
|v GLOSARIO, VOCABULARIO, etc.
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| 700 |
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|9 172601
|a Cámara Ibáñez, Dionisio
|e tr.
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| 942 |
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|2 ddc
|c BK
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|c 202718
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|a 38
|b 38
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|d 2017-02-08
|o R 658.803 K848
|p 00239450
|r 2017-02-08
|t e.1
|w 2017-02-08
|y BK
|