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171005b xxu||||| |||| 00| 0 spa d |
| 020 |
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|a 970-10-4108-9
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
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|a 658.8
|b K85
|
| 100 |
1 |
0 |
|a Kerin, Roger A.
|9 129953
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| 245 |
1 |
0 |
|a Marketing /
|c Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Rebeca Alicia Sánchez Lópe(tr.) , Jorge Luis Blanco y Correa Magallanes (tr), José Francisco Javier Dávila Martínez(tr). -
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| 250 |
|
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|a 1a. ed. -
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| 260 |
|
|
|a México :
|b McGraw-Hill/Interamericana
|c c2004. -
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| 300 |
|
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|a xii, 857p. :
|b il. ;
|c 28cm.
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| 500 |
|
3 |
|a Traducido de la séptima edición en inglés de MARKETING
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| 650 |
|
7 |
|a MERCADEO
|2 dcs
|9 158557
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| 650 |
|
7 |
|a TOMA DE DECISIONES
|2 LEMB
|9 160122
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| 650 |
|
4 |
|a ESTUDIOS DE CASOS
|9 181380
|
| 650 |
|
4 |
|a MERCADEO POR INTERNET
|9 195639
|
| 700 |
1 |
|
|a Hartley, Steven W.
|e coaut.
|9 185353
|
| 700 |
1 |
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|a Rudelius, William
|e coaut.
|9 185354
|
| 700 |
1 |
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|a Sánchez López, Rebeca Alicia,
|e tr.
|9 122646
|
| 700 |
1 |
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|a Dávila Martínez, José Francisco Javier
|e tr.
|9 108336
|
| 700 |
1 |
|
|9 126650
|a Blanco y Correa Magallanes, Jorge Luis
|e tr.
|
| 942 |
|
|
|2 ddc
|c BK
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|c 209534
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|s 2019-10-30
|t e.1
|w 2017-10-05
|y BK
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