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171005b xxu||||| |||| 00| 0 spa d |
| 020 |
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|a 9789702607700
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 082 |
0 |
4 |
|a 658.8
|b K848
|
| 100 |
1 |
|
|9 17794
|a Kotler, Philip,
|d 1931-
|e autor
|
| 245 |
1 |
0 |
|a Marketing :
|b versión para Latinoamérica
|c / Philip Kotler, Gary Armstrong ; traducción: Leticia Esther Pineda Ayala
|
| 250 |
|
|
|a 11a. ed.
|
| 260 |
|
|
|a México :
|b Pearson Educación,
|c 2007.
|
| 300 |
|
|
|a xvii, 655 p. :
|b il. ;
|c 28 cm.
|
| 650 |
|
7 |
|a MERCADEO
|2 dcs
|9 158557
|
| 650 |
|
7 |
|a VENDEDORES Y ARTE DE VENDER
|2 LEMB
|9 151969
|
| 650 |
|
7 |
|a ADMINISTRACION DE MERCADEO
|2 LEMB
|9 156004
|
| 650 |
|
7 |
|9 151021
|a COMUNICACION EN MERCADEO
|2 LEMB
|
| 700 |
1 |
|
|a Armstrong, Gary
|e coaut.
|9 91845
|
| 700 |
1 |
|
|9 132161
|a Pineda Ayala, Leticia Esther
|e tr.
|
| 942 |
|
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|2 ddc
|c BK
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|d 2019-01-03
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