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20180917105725.0 |
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171006b xxu||||| |||| 00| 0 spa d |
| 020 |
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|a 978-84-205-3895-2
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
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|a 658.8
|b K848
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| 100 |
1 |
0 |
|9 17794
|a Kotler, Philip,
|d 1931-
|
| 245 |
1 |
0 |
|a Marketing para turismo /
|c Philip Kotler, John Bowen, James Makens, Ramón Rufín Moreno(coaut.), María Dolores Paz(coaut.), Cristina Belló (tr.), Elena Blázquez(tr.), Raquel Nieto(tr.). -,
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| 250 |
|
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|a 3a. ed. -
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| 260 |
|
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|a Madrid :
|b Pearson Educación ,
|c 2004, reimp. 2008. -
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| 300 |
|
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|a xviii, 565p . :
|b il. ;
|c 27 cm.
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| 500 |
|
3 |
|a contiene un glosario: pág. 551-558
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| 650 |
|
4 |
|a MERCADEO DE SERVICIOS
|9 145241
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| 650 |
|
7 |
|a INDUSTRIAS DE SERVICIOS
|2 LEMB
|9 157189
|
| 650 |
|
4 |
|a SERVICIOS DE INFORMACION EN TURISMO
|9 163583
|
| 700 |
1 |
|
|a Bowen, John,
|9 112917
|
| 700 |
1 |
|
|9 17794
|a Kotler, Philip,
|d 1931-
|
| 942 |
|
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|2 ddc
|c BK
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| 999 |
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|c 209567
|d 209565
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| 952 |
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|0 0
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|a 36
|b 36
|d 2017-10-06
|l 4
|o 658.8 K848
|p 00311257
|r 2020-02-06
|s 2020-02-06
|t e.1
|w 2017-10-06
|y BK
|