|
|
|
|
LEADER |
02488nam a22004337i 4500 |
003 |
PA-PaUSB |
005 |
20180917105725.0 |
007 |
ta |
008 |
171030s2015 sp ||||| |||| 00| 0 spa d |
020 |
|
|
|a 9788490352922 (papel)
|
020 |
|
|
|a 9788490352939 (e-book)
|
037 |
|
|
|a 008-17
|b Librería Iniversitaria
|c B/.54.99 c/u
|
040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Panamá
|
082 |
0 |
4 |
|2 21
|a 658.8
|b K848ma
|q SIBIUP
|
100 |
1 |
|
|9 17794
|a Kotler, Philip,
|d 1931-
|e autor
|
245 |
1 |
0 |
|a Marketing turístico
|c / Philip Kotler, John T. Bowen, James C. Makens ; revisión técnica Javier Alfonso de Esteban Curiel, Rocío Samino García
|
250 |
|
|
|a Sexta edición.
|
264 |
|
1 |
|a Madrid :
|b Pearson,
|c 2015.
|
300 |
|
|
|a 682 páginas ;
|c 25 cm.
|
336 |
|
|
|2 rdacontent
|a texto
|b txt
|
337 |
|
|
|2 rdamedia
|a sin mediación
|b n
|
338 |
|
|
|2 rdacarrier
|a volumen
|b nc
|
505 |
2 |
|
|a Parte I. Comprensión del proceso de marketing turístico. -- Parte II. Identificación de oportunidades y diseño de una estrategia de marketing. -- Parte III. Desarrollo del marketing mix para turismo. -- IV. Gestión del marketing turístico.
|
650 |
|
7 |
|2 LEMB
|9 156004
|a ADMINISTRACION DE MERCADEO
|
650 |
|
7 |
|2 LEMB
|9 151405
|a COMERCIO TURISTICO
|
650 |
|
7 |
|2 LEMBDIG
|9 156038
|a TURISMO
|x ADMINISTRACION
|
650 |
|
7 |
|2 LEMB
|9 163583
|a SERVICIOS DE INFORMACION EN TURISMO
|
700 |
1 |
|
|9 205256
|a Bowen, John T.
|e autor
|
700 |
1 |
|
|9 205257
|a Makens, James C.
|e autor
|
700 |
1 |
|
|9 205258
|a Esteban Curiel, Javier Alfonso de
|e revisor
|
700 |
1 |
|
|9 205259
|a Samino García, Rocío
|e revisor
|
942 |
|
|
|2 ddc
|c BK
|
945 |
|
|
|a SF
|
999 |
|
|
|c 210165
|d 210163
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K848MA
|7 0
|8 CG
|9 362853
|a 10
|b 10
|c 10
|d 2017-10-30
|e compra
|g 54.99
|o 658.8 K848ma
|p 00312319
|r 2017-10-30
|t e.1
|w 2017-10-30
|y BK
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K848MA
|7 0
|8 CG
|9 362854
|a 10
|b 10
|c 10
|d 2017-10-30
|e compra
|g 54.99
|o 658.8 K848ma
|p 00312320
|r 2017-10-30
|t e.2
|w 2017-10-30
|y BK
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K848MA
|7 0
|8 CG
|9 381100
|a 10
|b 10
|c 10
|d 2018-09-18
|e compra
|g 35.25
|o 658.8 K848ma
|p 00325807
|r 2018-09-18
|t e.3
|w 2018-09-18
|y BK
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K848MA
|7 0
|8 CG
|9 381107
|a 10
|b 10
|c 10
|d 2018-09-18
|e compra
|g 35.25
|o 658.8 K848ma
|p 00325808
|r 2018-09-18
|t e.4
|w 2018-09-18
|y BK
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K848MA
|7 0
|8 CG
|9 381119
|a 10
|b 10
|c 10
|d 2018-09-18
|e compra
|g 35.25
|l 2
|o 658.8 K848ma
|p 00325809
|r 2019-12-05
|s 2019-11-29
|t e.5
|w 2018-09-18
|y BK
|