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|a 9788490352939 (e-book)
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|9 17794
|a Kotler, Philip,
|d 1931-
|e autor
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| 245 |
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|a Marketing turístico
|c / Philip Kotler, John T. Bowen, James C. Makens ; revisión técnica Javier Alfonso de Esteban Curiel, Rocío Samino García
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| 250 |
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|a Sexta edición.
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1 |
|a Madrid :
|b Pearson,
|c 2015.
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|a 682 páginas ;
|c 25 cm.
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|a Parte I. Comprensión del proceso de marketing turístico. -- Parte II. Identificación de oportunidades y diseño de una estrategia de marketing. -- Parte III. Desarrollo del marketing mix para turismo. -- IV. Gestión del marketing turístico.
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