The innovator's solution : creating and sustaining successful growth

Detalles Bibliográficos
Autor principal: Christensen, Clayton M. (autor)
Otros Autores: Raynor, Michael E. (autor)
Formato: Libro
Lenguaje:English
Publicado: Boston, Massachusetts : Harvard Business School Press, ©2003
Materias:
Tabla de Contenidos:
  • 1.The Growth Imperative.
  • 2.How Can We Beat Our Most Powerful Competitors?.
  • 3.What Products Will Customers Want to Buy?.
  • 4.Who Are the Best Customers for Our Products?.
  • 5.Getting the Scope of the Business Right.
  • 6. How to Avoid Commoditization.
  • 7.Is Your Organization Capable of Disruptive Growth?.
  • 8. Managing the Strategy Development Process.
  • 9.There is Good Money and There is Bad Money.
  • 10.The Role of Senior Executives in Leading New Growth.