The innovator's solution : creating and sustaining successful growth
Autor principal: | |
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Otros Autores: | |
Formato: | Libro |
Lenguaje: | English |
Publicado: |
Boston, Massachusetts :
Harvard Business School Press,
©2003
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Materias: |
Tabla de Contenidos:
- 1.The Growth Imperative.
- 2.How Can We Beat Our Most Powerful Competitors?.
- 3.What Products Will Customers Want to Buy?.
- 4.Who Are the Best Customers for Our Products?.
- 5.Getting the Scope of the Business Right.
- 6. How to Avoid Commoditization.
- 7.Is Your Organization Capable of Disruptive Growth?.
- 8. Managing the Strategy Development Process.
- 9.There is Good Money and There is Bad Money.
- 10.The Role of Senior Executives in Leading New Growth.