Business model generation : a handbook for visionaries, game changers, and challengers
| Autor principal: | |
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| Otros Autores: | , , , |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Hoboken, New Jersey :
Wiley, John Wiley & Sons,
©2010
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| Materias: |
Tabla de Contenidos:
- Canvas
- Definition of a business model
- The 9 building blocks
- The business model canvas
- Patterns
- Unbundling business models
- The long tail
- Multi-sided platforms
- FREE as a business model
- Open business models
- Design
- Customer insights
- Ideation
- Visual thinking
- Prototyping
- Storytelling
- Scenarios
- Strategy
- Business model environment
- Evaluating business models
- Business model perspective on blue ocean strategy
- Managing multiple business models
- Process
- Business model design process.