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130901s2005 mx ||||g| | 00| ||spa d |
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|a 968-422-002-2
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|a 071351
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a 659.1
|b R44
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|a Ries, Al
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|a Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia
|c / Al Ries, Jack Trout ; traducción: Gloria Presa Ampudia
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|a 1a. ed. rev
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|a México
|b : McGraw-Hill
|c , c1986.
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|a xiv, 250 p.
|c ; 21 cm.
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|a PUBLICIDAD
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|a Trout, Jack
|e , coaut.
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|a Presa Ampudia, Gloria
|e , tr.
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