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|a 659.132 B41 1997
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|a Beltrán y Cruces, Raúl Ernesto
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|a Publicidad en medios impresos
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|a 3a. ed.
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|a México
|b : Editorial Trillas
|c , 1997.
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| 300 |
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|a 181 p.: ilus.
|c ; 24cm.
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