Professional english in use : marketing
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2008,
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| Materias: |
Tabla de Contenidos:
- Marketing basics.
- Research. Product.
- Positioning and branding.
- People - Customers and staff.
- Price.
- Place.
- Publicity and promotion.
- Packaging.
- Public relations.