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231004s2016 xx ||||| |||| 000 0 eng d |
| 020 |
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|a 9781534632059
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 659.132
|b H12
|2 22
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| 100 |
1 |
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|9 227583
|a Halbert, Bond
|e autor
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| 245 |
1 |
4 |
|a The Halbert copywriting method part III :
|b the simple, fast, and easy editing formula that forces customers to read every single word you write! /
|c by Bond Halbert ; foreword by Sam markowitz.
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| 264 |
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|a [Lugar de publicación no identificado] :
|b Copyriting bond halbert,
|c 2016.
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| 300 |
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|a 117 páginas ;
|c 28 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 505 |
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|a Part III. Things you should know first. -- How to help customers decide to dive in to your copy. -- Editing for clarity. -- How to keep the prospect reading. -- How to punch up copy. -- Injecting hidden psychology.
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| 650 |
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|2 LEMB DIG.
|9 135199
|a PUBLICIDAD
|x TECNICAS
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| 650 |
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|2 LEMB DIG.
|9 149213
|a REDACCION DE ESCRITOS
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| 650 |
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|2 LEMB DIG.
|9 139877
|a PERCEPCION VISUAL
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| 650 |
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|2 LEMB DIG.
|9 158884
|a COMUNICACION DE LAS IDEAS
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| 650 |
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|2 LEMB DIG.
|9 135199
|a PUBLICIDAD
|x REDACCION
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| 942 |
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|2 ddc
|c BK
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