Digital marketing strategy : an integrated approach to online marketing /

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Digital marketing strategy : an integrated approach to online marketing /

Detalles Bibliográficos
Autor principal:	Kingsnorth, Simon (autor)
Formato:	Libro
Lenguaje:	English
Publicado:	London : Kogan Page, 2016
Materias:	MERCADEO POR INTERNET PLANIFICACION DEL MERCADEO ANALISIS DE MERCADEO MERCADEO > ESTUDIO DE CASOS SERVICIO AL CLIENTE REDACCION DE INFORMES

Tabla de Contenidos:

What is digital marketing?.
Aligning with your business strategy.
Barriers and considerations.
Panning.
Search engine optimization.
Paid search.
Display.
Social media.
User experience and transformation.
CRM and retention.
True personalization.
Customer service.
Content strategy.
Analytics and reporting.
Presenting your strategy.
Bringing it ah l together.