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250717s2025 pn ||||| ||b| 00| 0 spa d |
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|a 9789962245551
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|a Sistema de Bibliotecas de la Universidad de Panama
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| 082 |
0 |
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|2 22
|a 658.802
|b F63
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| 100 |
1 |
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|9 17649
|a Fletcher Calipolitti, Nieves
|e autor
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| 245 |
1 |
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|a Marketing verde, "optimizando modalidades de consumo esenciales en la sostenibilidad" /
|c Nieves Fletcher Calipolitti, Rosario Saavedra Núñez, Orquídea De León Jaén ; edición Zulay Atagua-Díaz.
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| 250 |
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|a 1° ed.
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| 264 |
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|a Ciudad de Panamá :
|b Impresolusiones,
|c 2025.
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| 300 |
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|a xvi, 116 páginas, 6 páginas sin numerar ;
|c 22 cm
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| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 500 |
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|a Contiene dedicatoria manuscrita de las autoras al Sistema de Bibliotecas de la Universidad de Panamá (SIBIUP): BAEC, BAP, BCS, BEC, BISB, CRU.A, CRU.CO, CRU.C., CRU.LS, CRU.PO, y, CRU.SM.
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| 504 |
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|a Bibliografía: páginas 109-116.
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| 505 |
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|a Definiciones y conceptos fundamentales. -- Importancia y beneficios del marketing verde para lograr los objetivos de desarrollo sostenible. -- Estrategias y herramientas de marketing verde. -- El consumidor ecológico. -- Los instrumentos de la comunicación ambiental. -- Ámbito de aplicación de la ley del medio ambiente. -- Los problemas de volverse "verde".
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| 650 |
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|2 LEMB
|9 199539
|a MERCADO VERDE
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| 650 |
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|2 LEMB
|9 155655
|a CONSUMO (ECONOMIA)
|x ASPECTOS AMBIENTALES
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| 650 |
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|2 LEMB
|9 225995
|a PRODUCTOS ECOLOGICOS
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| 650 |
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|2 LEMB
|9 151924
|a COMPORTAMIENTO DEL CONSUMIDOR
|x ASPECTOS AMBIENTALES
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| 650 |
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7 |
|2 LEMB
|9 156956
|a PLANIFICACION DEL MERCADEO
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| 650 |
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|2 LEMB
|9 151021
|a COMUNICACION EN MERCADEO
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| 650 |
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7 |
|9 151497
|a PROTECCION DEL MEDIO AMBIENTE
|2 LEMB
|x PARTICIPACION CIUDADANA
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| 650 |
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|2 LEMB
|9 135199
|a PUBLICIDAD
|x ASPECTOS SOCIALES
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| 650 |
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|2 LEMB
|9 154442
|a RESPONSABILIDAD SOCIAL DE LOS NEGOCIOS
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| 650 |
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|2 LEMB.
|9 157654
|a ADMINISTRACION DE EMPRESAS
|x ASPECTOS AMBIENTALES
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| 650 |
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|2 LEMB
|9 162406
|a AUTORES PANAMEÑOS
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| 700 |
1 |
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|9 228743
|a Saavedra Núñez, Rosario
|e autor
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| 700 |
1 |
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|9 18433
|a De León Jaén, Orquidea C.
|e autor
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| 700 |
1 |
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|9 220860
|a Atagua-Díaz, Zulay
|e editor
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| 942 |
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