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|a 004220
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a spa
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|a T - 659.2 - M36
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|a Martínez Hernández, Carlos
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| 245 |
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0 |
|a Pautas para la elaboración de un manual de cuñas de publicidad institucional en la televisión panameña
|c / Carlos Martínez Hernández
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| 260 |
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|a Panamá
|b : Universidad
|c , 1996
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| 300 |
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|a xv, 120 p.
|b : ilsu.
|c ; 28cm.
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| 500 |
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|a 27 ref.
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| 502 |
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|a Comunicación Social . Relaciones Públicas
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| 650 |
2 |
4 |
|a PUBLICIDAD POR TELEVISION
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| 650 |
2 |
4 |
|a RELACIONES PUBLICAS
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| 650 |
2 |
4 |
|a PROPAGANDA
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| 942 |
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|c TS
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