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00991nam a2200253 i 4500 |
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130901s2005 pan ||||g| | 00| ||spa d |
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|a 004660
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040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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041 |
1 |
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|a spa
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082 |
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|a T - 659.1 - C15
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100 |
2 |
1 |
|a Campos R., Leticia L.
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245 |
1 |
0 |
|a Fallas en segmentación de mercados efectos y resultados en publicidad
|c / Leticia L. Campos R.
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260 |
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|a Panamá
|b : Universidad
|c , 1995
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300 |
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|a iii, 129 p.
|b : ilus.
|c ; 28cm.
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500 |
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|a 29 ref.
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502 |
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|a Comunicación Social . Publicidad
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650 |
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4 |
|a MERCADO-ANALISIS
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650 |
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4 |
|a PUBLICIDAD
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|a MERCADEO
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