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|a La publicidad Nacional frente a la publicidad internacional
|b : análsis comparativo de calidad y eficacia en anuncios pra televisión
|c / Claudio Martín Peralta González
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|a Panamá
|b : Universidad
|c , 1997.
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|a xiii, 163
|c ; 28cm.
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|a Comunicación Social . Publicidad
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