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| LEADER |
01021nam a2200253 i 4500 |
| 007 |
ta |
| 008 |
130901s2005 pan ||||g| | 00| ||spa d |
| 035 |
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|a 019273
|
| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a SIBIUP
|b spa
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| 041 |
1 |
|
|a spa
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| 082 |
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|a T - 659.113 - J17
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| 100 |
2 |
1 |
|a Jaén Herrera, Kevin Xavier
|
| 245 |
1 |
0 |
|a Campañas publicitarias vs campañas de promoción de ventas
|c / Kevin Xavier Jaén Herrera
|
| 260 |
|
|
|a Panamá
|b : Universidad
|c , 1997.
|
| 300 |
|
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|a xii, 117
|c ; cuadros ; 28cm.
|
| 500 |
|
|
|a 32 ref.
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| 502 |
|
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|a Comunicación Social . Publicidad
|
| 650 |
2 |
4 |
|a PUBLICIDAD
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| 650 |
2 |
4 |
|a PROMOCION DE VENTAS
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| 942 |
|
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|c TS
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| 999 |
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|c 52933
|d 52933
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|d 2015-08-25
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