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|a 035479
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a spa
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|a T - 659.143 - V44a
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|a Vásquez Martínez, Xiomara E.
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| 245 |
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|a Análisis de la publicidad comparativa de comerciales televisivos y su eficacia en Panamá
|c / Xiomara E. Vásquez Martínez
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| 260 |
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|a Panamá
|b : Universidad
|c , 1999.
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| 300 |
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|a iii, 130
|b : ilus.
|c ; 28 cm.
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|a COMUNICACION SOCIAL . Publicidad
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|a PUBLICIDAD POR TELEVISION
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