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|a Treviño Martínez, Rubén
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| 245 |
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|a Publicidad :
|b comunicación integral en marketing
|c / Rubén Treviño Martínez.
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| 250 |
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|a 1a. ed. -
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| 260 |
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|a México, D.F. :
|b McGraw-Hill Interamericana Editores,
|c 2000.
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| 300 |
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|a xxvi, 482 p. :
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| 650 |
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