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20171005073357.0 |
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130901s1996 ck ||||g| | 00| ||spa d |
| 020 |
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|a 958-600-559-3
|
| 035 |
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|a 046519
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
|
| 041 |
0 |
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|h spa
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| 082 |
0 |
4 |
|a 658.82
|b B93
|
| 100 |
1 |
|
|a Burnett, John J.
|
| 245 |
1 |
0 |
|a Promoción :
|b conceptos y estrategias
|c / John J. Burnett ; traducción: Cecilia Avila de Barón. --
|
| 260 |
|
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|a Santa Fé de Bogotá :
|b McGraw-Hill Interamericana,
|c c1996.
|
| 300 |
|
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|a xiii, 410 p. :
|b il. ;
|c 27 cm.
|
| 500 |
|
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|a Título original: Promotion management
|
| 650 |
2 |
4 |
|a PROMOCION DE VENTAS
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| 650 |
2 |
4 |
|a MERCADEO
|
| 650 |
2 |
4 |
|a CONSUMIDORES
|
| 700 |
1 |
|
|a Avila de Barón, Cecilia,
|e tr.
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| 900 |
|
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|a SIBIUP /
|b Biblioteca de Comunicación Social
|j 00829
|t e.1
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| 900 |
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|a BISB /
|b Sección de Colección General
|j 971
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|b Centro Regional Universitario de Los Santos
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