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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a Fischer de la Vega, Laura
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|a Mercadotecnia /
|c Laura Fischer, Jorge Angel Espejo Collado. --
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| 250 |
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|a 3a. ed. --
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| 260 |
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|a México, D. F. :
|b McGraw-Hill Interamericana Editores,
|c c2004.
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| 300 |
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|a xvi, 540 p. ;
|c 24 cm.
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| 650 |
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|a MERCADEO
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|a Espejo Collado, Jorge Angel,
|e coaut.
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