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|a Elam, Houston G.
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|a Fundamentos de mercadeo para ejecutivos
|c / Houston G. Elam, Norton Paleyn ; versión española de Lucrecia Cruz de Arango.
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| 260 |
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|a México :
|b Fondo Educativo Interamericano : Editorial Norma,
|c c1982.
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|a 272p. ;
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