Fundamentos de Marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Naucalpan de Juárez, Edo. de México :
McGraw-Hill Latinoamericana,
c1980.
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| Edition: | 2a. ed.-- |
| Subjects: |
| Physical Description: | xvii, 680 p. : il. ; 23 cm. |
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| ISBN: | 968-6046-49-6 |