Fundamentos de Marketing /

Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Fernández Collado, José Antonio (tr.)
Format: Book
Language:Spanish
Published: Naucalpan de Juárez, Edo. de México : McGraw-Hill Latinoamericana, c1980.
Edition:2a. ed.--
Subjects:
Description
Physical Description:xvii, 680 p. : il. ; 23 cm.
ISBN:968-6046-49-6