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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a Chisnall, Peter M.
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|a Investigación de mercadeo : análisis y medida /
|c Peter M. Chisnall ; traducción de Rodrigo Naranjo y Mario Cuervo C. --
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| 250 |
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|a 1a. ed. --
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| 260 |
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|a México, D. F. :
|b Libros McGraw-Hill de México,
|c c1977.
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|a vi, 328 p. :
|b il.
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