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03951nam a2200529 i 4500 |
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207/4s2005 sp ||||g| | 00| ||spa d |
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|a 84-7829-047-8
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| 035 |
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|a 093721
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
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4 |
|a 659
|b T239
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| 100 |
1 |
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|a Tellis, Gerad J.
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| 245 |
1 |
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|a Estrategias de publicidad y promoción /
|c Gerard J. Tellis, Ignacio Redondo ; trad. Cristina Belló, Isabel Villar. --
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| 250 |
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|a 1a. ed. --
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| 260 |
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|a Madrid :
|b Pearson Educación,
|c c2002.
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| 300 |
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|a xxii, 561 p. :
|b il. ;
|c 28 cm.
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| 650 |
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4 |
|a PUBLICIDAD-
|v ESTUDIO DE CASOS
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| 650 |
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4 |
|a PROMOCION DE VENTAS
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| 650 |
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4 |
|a ADMINISTRACION ESTRATEGICA
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| 700 |
1 |
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|a Redondo, Ignacio,
|e coaut.
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| 700 |
1 |
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|a Belló, Cristina,
|e tr.
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| 700 |
1 |
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|a Villar, Isabel,
|e tr.
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| 901 |
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|a ao/mma
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| 900 |
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|a SIBIUP /
|b Biblioteca de Administración de Empresas y Contabilidad
|j 008045
|t e.1
|
| 900 |
|
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|a SIBIUP /
|b Biblioteca de Administración de Empresas y Contabilidad
|j 008046
|t e.2
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| 900 |
|
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|a BISB /
|b Sección de Colección General
|j 1860
|t e.3
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| 900 |
|
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|a BISB /
|b Sección de Colección General
|j 2372
|t e.4
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| 900 |
|
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|a BISB /
|b Biblioteca de Comunicación Social
|j 938
|t e.5
|
| 900 |
|
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|a BISB /
|b Biblioteca de Comunicación Social
|j 952
|t e.6
|
| 900 |
|
|
|a SIBIUP /
|b Centro Regional Universitario de Los Santos
|j 419
|t e.1
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| 900 |
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|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 11218
|t e.7
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| 942 |
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