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207/4s2005 xxx ||||g| | 00| ||spa d |
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|a 0-13-014465-7
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035 |
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|a 093724
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040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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082 |
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|b 659.1 W46
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100 |
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|a Wells, William
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245 |
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|a Advertising
|b Principles and Practice
|c William Wells, John Burnett, Sandra Moriarty
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260 |
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|a New Jersey, U.S.A.
|b Prentice-Hall
|c c1989.
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300 |
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|a xxxix, 614 p.
|b ilus.
|c 28 cm.
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650 |
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|a PUBLICIDAD
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650 |
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|a CAMPAÑAS PUBLICITARIAS
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650 |
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|a MERCADEO
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700 |
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|a I. Burnett, John, coaut.
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900 |
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|a e.1
|b 269336
|c BAEC
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942 |
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|c BK
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999 |
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|c 80443
|d 80443
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|a 18
|b 18
|c 17
|d 2014-01-22
|o 659.1 W46
|p 00072906
|r 2014-01-22
|t e.1
|w 2014-01-22
|y BK
|x BAEC
|