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|a 968-7529-44-X
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|a 093739
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
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|b 658.8 L16m
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| 100 |
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|a Lamb, Charles W., Jr.
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| 245 |
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|a Marketing
|c Charles W. Lamb, Jr. Joseph F. Hair, Jr. Carl McDaniel ; trad. Adolfo Deras Quiñones
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| 260 |
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|a México, D. F.
|b International Thomson Editores
|c c1998.
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| 300 |
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|a xvii, 691 p.
|b ilus.
|c 27 cm.
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| 650 |
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|a MERCADEO
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| 650 |
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|a ADMINISTRACION DE MERCADEO
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| 700 |
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|a I.Hair, Joseph F., coaut.
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| 700 |
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|a II.Deras Quiñones, Adolfo, tr.
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| 900 |
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|a e.1
|b 008308
|c BAEC
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|c BK
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