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|a 958-600-124-5
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|a 100552
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|a Sistema de Bibliotecas de la Universidad de Panamá
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1 |
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|a spa
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|a 658.83
|b K623 1993
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1 |
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|a Kinnear, Thomas C.,
|d 1943-
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| 245 |
1 |
0 |
|a Investigación de mercados :
|b un enfoque aplicado /
|c Thomas C. Kinnear, James R. Taylor ; traducción de Gloria Elizabeth Rosas Lopetegui. --
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| 250 |
|
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|a 4a. ed. --
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| 260 |
|
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|a México :
|b McGraw-Hill/Interamericana,
|c c1993.
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| 300 |
|
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|a xix, 812 p. :
|b ilus. ;
|c 28 cm.
|
| 650 |
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4 |
|a ADMINISTRACION DE EMPRESAS
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| 650 |
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4 |
|a MERCADEO-
|x INVESTIGACIONES
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| 700 |
1 |
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|a Taylor, James R., coaut.
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| 700 |
1 |
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|a Gloria Elizabeth Rosas Lopetegui,
|e tr.
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| 900 |
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|a SIBIUP /
|b Biblioteca de Administración de Empresas y Contabilidad
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