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050308s2005 mx ||||g| | 00| ||spa d |
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|a 968-18-5769-0
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|a 100599
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a spa
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|a 658.83
|b K848m
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1 |
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|a Kotabe, Masaaki
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| 245 |
1 |
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|a Marketing global marketing /
|c Masaaki Kotabe, Kristiaan Helsen ; colaboradores en la traducción: Hugo Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez. --
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| 250 |
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|a 1a. ed. --
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|a México, D.F. :
|b Editorial Limusa : ##
|b Grupo Noriega Editores,
|c c2001.
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| 300 |
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|a 825 p. :
|b ilus. ;
|c 25 cm.
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| 500 |
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|a Título original: Global Marketing Management
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| 650 |
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|a MERCADEO
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| 650 |
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|a GLOBALIZACION
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| 650 |
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|a COMERCIO EXTERIOR
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| 650 |
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|a MERCADO DE EXPORTACION
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| 650 |
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7 |
|a ADMINISTRACION DE VENTAS
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| 700 |
1 |
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|a Helsen, Kristiaan,
|e coaut.
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| 700 |
1 |
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|a Escoffié Martínez, Hugo Iván,
|e tr.
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| 900 |
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|a BISB /
|b Sección de Colección General
|j 1890
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