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20151229145538.0 |
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110829s1998 ck ||||g| | 00| ||spa d |
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|a 958-600-782-0
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| 035 |
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|a 113358
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 65883
|b K623i 1998
|2 21
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| 100 |
1 |
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|a Kinnear, Thomas C.,
|d 1943-
|
| 245 |
1 |
0 |
|a Investigación de mercados :
|b un enfoque aplicado /
|c Thomas C. Kinnear, James R. Taylor ; traducción: Gloria E. Rosas Lopetegui ; revisión técnica: José Nicolás Jany Castro. --
|
| 250 |
|
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|a 5a. ed. --
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| 260 |
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|a Santafé de Bogotá D.C., Colombia :
|b Editorial McGraw-Hill Interamericana,
|c 1998.
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| 300 |
|
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|a xxii, 874 p. :
|b il. ;
|c 27 cm.
|
| 500 |
|
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|a Título original: Marketing research: an applied approach.
|
| 650 |
|
7 |
|a MERCADEO-
|x INVESTIGACIONES
|2 LEMB
|
| 700 |
1 |
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|a Taylor, James R.,
|e coaut.
|
| 700 |
1 |
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|a Rosas Lopetegui, Gloria E.,
|e tr.
|
| 700 |
1 |
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|a Jany Castro, José Nicolás,
|e rev.
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| 900 |
|
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|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 004862
|t e.1
|
| 900 |
|
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|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 345633
|t e.2
|
| 900 |
|
|
|b Biblioteca de Economía
|a SIBIUP /
|j 007788
|t e.3
|
| 900 |
|
|
|b Biblioteca de Administración de Empresas y Contabilidad
|a SIBIUP /
|j 10362
|t e.4
|
| 900 |
|
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|b Centro Regional Universitario de Los Santos
|a SIBIUP /
|j 005384
|t e.2
|
| 901 |
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|a /mma/ag. zm
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